Mā te hono i ngā kaiwhakatau ki tētahi whatunga hihiri o ngā mōhiohio, ngā tāngata me ngā whakaaro, ka tukuna e Bloomberg ngā mōhiohio pakihi me ngā pūtea, ngā purongo me ngā māramatanga puta noa i te ao me te tere me te tika.
Mā te hono i ngā kaiwhakatau ki tētahi whatunga hihiri o ngā mōhiohio, ngā tāngata me ngā whakaaro, ka tukuna e Bloomberg ngā mōhiohio pakihi me ngā pūtea, ngā purongo me ngā māramatanga puta noa i te ao me te tere me te tika.
Kua oati a PepsiCo me Coca-Cola ki te kore tukunga para i roto i ngā tekau tau e whai ake nei, engari kia tutuki ai ā rāua whāinga, me aro atu rāua ki tētahi raruraru i āwhinahia e rāua ki te waihanga: arā, ko te iti o ngā reiti hangarua i te United States.
I te tataunga a Coca-Cola, Pepsi me Keurig Dr Pepper i ā rātou tukunga waro mō te tau 2020, he mea miharo ngā hua: I pupuhi ngātahi ngā kamupene inu ngawari nui e toru o te ao i te 121 miriona tana o ngā hau werawera ki te āhuarangi — he nui ake i te āhuarangi katoa o Belgium.
Ināianei, kei te oati ngā kamupene nui o te inu wairākau ki te whakapai ake i te āhuarangi. Kua oati a Pepsi me Coca-Cola ki te kore rawa e tukunga i roto i ngā tekau tau e whai ake nei, ā, kua oati a Tākuta Pepper ki te whakaiti i ngā poke āhuarangi mā te 15% pea i te tau 2030.
Engari, kia tutuki ai ngā whāinga āhuarangi, me wikitoria e ngā kamupene inu tētahi raruraru kino i āwhinahia e rātou ki te waihanga: arā, te iti o ngā reiti hangarua kino i te United States.
He mea whakamiharo, ko te hanga papatipu o ngā pounamu kirihou tētahi o ngā mea nui rawa atu e whai wāhi ana ki te pānga o te āhuarangi ki te umanga inu. Ko te nuinga o ngā kirihou he polyethylene terephthalate, he "PET" rānei, nō te hinu me te hau māori ōna wāhanga, ā, ka haere mā roto i ngā tukanga maha e nui ana te kaha.
Ia tau, ka hangaia e ngā kamupene inu o Amerika te 100 piriona o ēnei pounamu kirihou hei hoko i ā rātou inu wai, wai, inu pūngao me ngā wai hua. I te ao whānui, ko te Kamupene Coca-Cola anake i whakaputa i te 125 piriona pounamu kirihou i te tau kua hipa—tata ki te 4,000 ia hekona. Ko te whakaputanga me te whakakorenga o tēnei kirihou āhua-ā-horoi te take o te 30 ōrau o te tapuwae waro a Coca-Cola, arā, tata ki te 15 miriona tana ia tau. He rite tonu tēnei ki te parahanga āhuarangi mai i tētahi o ngā tipu hiko waro paru rawa atu.
Ka arahi hoki tēnei ki te para nui rawa atu. E ai ki te National Association of PET Container Resources (NAPCOR), i te tau 2020, 26.6% noa iho o ngā pounamu PET i te United States ka hangarua, ko ētahi atu ka tahuna, ka maka ki ngā whenua ururua, ka makahia rānei hei para. I ētahi wāhi o te whenua, he kino rawa atu te āhua. I Miami-Dade County, te rohe tino taupori o Florida, 1 anake i roto i te 100 ngā pounamu kirihou ka hangarua. I te nuinga, ko te reiti hangarua o te US kei raro iho i te 30% mō te nuinga o ngā tau 20 kua hipa, kei muri rawa i te nuinga o ngā whenua pēnei i a Lithuania (90%), Sweden (86%) me Mexico (53%)). "Ko te US te whenua tino para," te kī a Elizabeth Barkan, te kaiwhakahaere o ngā mahi o Amerika Te Raki i Reloop Platform, he whakahaere kore-moni e whawhai ana ki te parahanga o ngā takai.
He whai wāhitanga nui tēnei para katoa mō te āhuarangi. Ina hangaruatia ngā pounamu houra kirihou, ka huri hei momo rauemi hou, tae atu ki ngā whāriki, ngā kākahu, ngā ipu kai, tae atu ki ngā pounamu houra. E ai ki tētahi tātaritanga a te kamupene umanga para totoka a Franklin Associates, ko ngā pounamu PET i hangaia mai i te kirihou hangarua ka whakaputa i te 40 ōrau noa iho o ngā hau hopu wera e hangaia ana e ngā pounamu i hangaia mai i te kirihou hou.
I te kitenga i tētahi wā pai hei whakaiti i ō rātou tapuwae, kei te oati ngā kamupene inu ngāwari ki te whakamahi i te PET hangarua ake i roto i ā rātou pounamu. Kua oati a Coca-Cola, Dr Pepper me Pepsi ki te tango i te hauwhā o ā rātou takai kirihou mai i ngā rauemi hangarua i te tau 2025, ā, kua oati a Coca-Cola me Pepsi ki te 50 ōrau i te tau 2030. (I ēnei rā, ko Coca-Cola he 13.6%, ko Keurig Dr Pepper Inc. he 11%, ā, ko PepsiCo he 6%.)
Engari nā te iti o te hītori hangarua o te whenua, kāore i te rawaka ngā pounamu i whakahokia mai kia tutuki ai ā rātou whāinga e ngā kamupene inu. E ai ki te whakatau a NAPCOR me piki rua te tere hangarua o te US kua roa e kore e neke i te tau 2025, ā, me piki rua anō hoki i te tau 2030 kia rawaka ai te tuku mō ngā herenga a te umanga. "Ko te mea tino nui ko te wātea o ngā pounamu," te kī a Alexandra Tennant, te kaitātari hangarua kirihou i Wood Mackenzie Ltd.
Engari ko te umanga inu ngāwari tonu te tino take o te korenga. Kua roa te umanga e whawhai kaha ana mō ngā whakaaro kia nui ake te hangarua o ngā ipu. Hei tauira, mai i te tau 1971, kua whakatinanahia e ngā kawanatanga 10 ngā pire pounamu e tāpiri ana i te moni tāpui 5-hēneti, 10-hēneti rānei ki ngā ipu inu. Ka utua e ngā kaihoko he moni tāpiri i mua, ā, ka whakahokia mai ā rātou moni ina whakahokia mai te pounamu. Mā te aromatawai i ngā ipu kau ka piki ake ngā reiti hangarua: E ai ki te Container Recycling Institute, e 57 ōrau te hangarua o ngā pounamu PET i ngā kawanatanga takitahi me te 17 ōrau i ētahi atu kawanatanga.
Ahakoa tōna angitū, kua mahi tahi ngā kamupene inu me ētahi atu ahumahi, pērā i ngā toa hoko kai me ngā kaikawe para, mō ngā tekau tau ki te whakakore i ngā tono rite i roto i ngā tekau mā rua atu whenua, me te kī he otinga koretake ngā pūnaha tāpui, ā, he taake koretake e aukati ana i te hoko o ana hua me te whara i te ōhanga. Mai i te wā i paahitia ai e Hawai'i tana pire pounamu i te tau 2002, kāore he tono a te whenua i ora i roto i tēnei momo whakahē. "Ka hoatu e tēnei ki a rātou he taumata hou o te kawenga kua karohia e rātou i roto i ēnei atu whenua 40," te kī a Judith Enck, te perehitini o Beyond Plastics me te kaiwhakahaere rohe o mua o te US Environmental Protection Agency. "Kāore noa rātou e hiahia ki te utu tāpiri."
I roto i ngā whakautu tuhituhi, i kī a Coca-Cola, Pepsi me Dr. Pepper kei te tino hiahia rātou ki te auaha i ngā takai hei whakaiti i ngā para me te hangarua i ngā ipu. Ahakoa e whakaae ana ngā āpiha o te umanga kua maha ngā tau e whakahē ana rātou ki te pire whakapōtae, e kī ana rātou kua huri kē rātou i te huarahi, ā, e tuwhera ana ki ngā otinga katoa hei whakatutuki i ā rātou whāinga. "Kei te mahi tahi mātou me ngā hoa mahi taiao me ngā kaihanga ture puta noa i te motu e whakaae ana kāore e whakaaetia te āhua o nāianei, ā, ka taea e mātou te mahi pai ake," te kī a William DeMaudie, te tumuaki tuarua o ngā take tūmatanui mō te American Beverage Industry Group, i roto i tētahi kōrero tuhituhi a Say.
Heoi, he maha ngā kaihanga ture e mahi ana ki te whakatau i te raruraru e tipu haere ana o ngā para kirihou e tūtaki tonu ana ki te ātete mai i te umanga inu. "Ko tā rātou e kī nei, ko tā rātou e kī nei," te kī a Sarah Love, he māngai mō te Paremata o Maryland. Nō nā tata nei i whakatinanahia e ia he ture hei whakatairanga i te hangarua mā te tāpiri i te moni tāpui 10-hēneti ki ngā pounamu inu. "I whakahē rātou, kāore i hiahia. Engari, i oati rātou kāore he tangata e pupuri i a rātou."
Mō te hauwhā o ngā pounamu kirihou e hangarua ana i te US, e tākaihia ana i roto i ngā pēre piripono, he rite te rahi ki tētahi motuka iti, ā, ka tukuna ki te wheketere i Vernon, California, he whenua kirikiri tēnei. He maero te tawhiti o ngā tāone ahumahi i ngā whare teitei kanapa o te taone o Los Angeles.
I konei, i roto i tētahi hanganga nui, he rite te rahi ki tētahi whare hangar waka rererangi, e whiwhi ana a Planet Earth i te 2 piriona pounamu PET kua whakamahia i ia tau mai i ngā kaupapa hangarua puta noa i te kawanatanga. I waenganui i te haruru nui o ngā motuka ahumahi, ka haruru ngā pounamu i a rātou e pekepeke ana i te toru-hauwhā maero i runga i ngā whitiki kawe me te neke haere i roto i ngā wheketere, i reira i wehea ai, i tapatapahia ai, i horoia ai, ā, i whakarewaina ai. I muri i te 20 hāora pea, ka tae mai ngā kirihou hangarua i roto i te ahua o ngā kapu hou, ngā ipu deli, ngā "prefabs" rānei, he ipu rite te rahi ki te ngongo whakamātautau i muri mai ka pupuhihia ki roto i ngā pounamu kirihou.
I roto i tētahi rūma hui whāriki e titiro atu ana ki te papa whānui, ma, o te wheketere, i kī te Tumu Whakarae o rPlanet Earth, a Bob Daviduk, e hoko ana te kamupene i āna puka whakapūmau ki ngā kamupene whakapūmau, e whakamahia ana e ēnei kamupene hei tākai i ngā waitohu nui o ngā inu. Engari i whakakahore ia ki te whakahua i ngā ingoa o ngā kiritaki, me te kī he mōhiohio pakihi tairongo rātou.
Mai i te whakarewatanga o te tipu i te tau 2019, kua kōrero whānuitia e David Duke tana wawata ki te hanga i ētahi atu whare hangarua kirihou e toru i ētahi atu wāhi o te United States. Engari ko te utu mō ia tipu he $200 miriona, ā, kāore anō a Planet Earth kia whiriwhiri i tētahi wāhi mō tana tipu e whai ake nei. Ko tētahi wero matua ko te korenga o ngā pounamu kirihou hangarua e uaua ai te whiwhi i tētahi taonga pono me te utu tika. "Koinei te arai matua," tana kī. "Me nui ake ngā rauemi."
"Tērā pea ka kore e tutuki ngā kupu whakaari a te umanga inu i mua i te hanganga o ngā wheketere maha atu."Kei roto tātou i tētahi raruraru nui," te kī a Omar Abuaita, te tumuaki o Evergreen Recycling, e whakahaere ana i ngā wheketere e whā i Amerika Te Raki, ā, e huri ana i te 11 piriona pounamu PET kua whakamahia i ia tau ki te kapia kirihou hangarua, ko te nuinga ka mutu ki roto i tētahi pounamu hou. "Kei hea koe e tiki ai i ngā rauemi mata e hiahiatia ana e koe?"
Kāore ngā pounamu inu ngāwari i te rite ki te raruraru nui o te āhuarangi o ēnei rā. I te rautau kua pahure ake nei, nā ngā kaihanga pounamu Coca-Cola i tīmata te pūnaha tāpui tuatahi, me te utu i te hēneti, i te rua rānei mō ia pounamu karāhe. Ka whakahokia te moni a ngā kaihoko ina whakahokia te pounamu ki te toa.
I te mutunga o te tekau tau atu i 1940, ko te reiti hokinga mai mō ngā pounamu inu ngāwari i te Hononga o Amerika i eke ki te 96%. E ai ki te pukapuka a te kairangahau taiao o Te Whare Wānanga o Ohio State, a Bartow J. Elmore, Citizen Coke, ko te toharite o ngā haerenga hoki-mai mō tētahi pounamu karāhe Coca-Cola mai i te kaiwhakaputa pounamu ki te kaihoko ki te kaiwhakaputa pounamu i taua tekau tau he 22 ngā wā.
I te tīmatanga o te hurihanga o Coca-Cola me ētahi atu kaihanga inu ngāwari ki ngā kēne rino me te konumohe i ngā tau 1960—ā, i muri mai, ki ngā pounamu kirihou, e kitea whānuitia ana i ēnei rā—ko te pānga o te para i puta mai ai he whakahē. Mō ngā tau, kua akiaki ngā kaiwhakatairanga i ngā kaihoko kia tukuna ā rātou ipu inu kau ki te heamana o Coca-Cola me te karere "Whakahokia mai, whakamahia anō!"
I whawhai ngā kamupene inu me tētahi pukapuka ārahi hei pupuri mā rātou mō ngā tekau tau e haere ake nei. Engari i te tango i te kawenga mō te nui o ngā para e puta mai ana i tā rātou neke ki ngā ipu kotahi te whakamahinga, kua kaha tā rātou mahi ki te waihanga i tētahi whakaaro ko te kawenga tēnei a te marea. Hei tauira, i whakarewahia e Coca-Cola tētahi kaupapa pānuitanga i ngā tau tōmua o te tekau tau atu i 1970 i whakaatu i tētahi wahine rangatahi ataahua e piko ana ki te kohi para. "Piko iho," te akiaki a tētahi papa pānuitanga pēnei i te tuhituhi matotoru. "Kia matomato, kia ma tonu a Amerika."
Kua whakakotahi te umanga i taua karere me te whakahē ki te ture e ngana ana ki te whakatika i te pōhēhē e tipu haere ana. I te tau 1970, tata tonu ngā kaipōti i te kawanatanga o Washington ki te whakamana i tētahi ture e aukati ana i ngā pounamu kāore e taea te whakahoki, engari i ngaro ā rātou pōti i waenganui i te whakahē a ngā kaihanga inu. I te tau i muri mai, i whakamanahia e Oregon te pire pounamu tuatahi o te motu, me te whakanui ake i te moni tāpui pounamu 5-hēneti, ā, i miharo te rōia matua o te kawanatanga ki te pōrearea tōrangapū: "Kāore anō ahau kia kite i te tini o ngā painga kua whakaritea ki tētahi pire," tana kī.
I te tau 1990, i panuitia e Coca-Cola te tuatahi o ngā whakapaunga maha a te kamupene inu ki te whakanui ake i te whakamahinga o te kirihou hangarua i roto i āna ipu, i waenganui i te tipu haere o ngā āwangawanga mō ngā maringi o ngā whenua ururua. Kua oati rātou ki te hoko i ngā pounamu i hangaia mai i te 25 ōrau o ngā rauemi hangarua - ko te tau kotahi i oatihia e rātou i tēnei rā, ā, e kī ana te kamupene inu ngāwari ka tutuki i a rātou taua whāinga i te tau 2025, tata ki te 35 tau i muri mai i te whāinga taketake a Coca-Cola.
Kua tukuna e te kamupene inu ngā kupu whakaari hou kāore i tutuki i ia tau torutoru i muri i te korenga o Coca-Cola e tutuki i ana whāinga taketake, me te kī he nui ake te utu o te kirihou hangarua. I oati a Coca-Cola i te tau 2007 ki te hangarua, ki te whakamahi anō rānei i te 100 ōrau o ana pounamu PET i te US, i te mea i kī a PepsiCo i te tau 2010 ka whakanuia e ia te tere hangarua o ngā ipu inu o te US ki te 50 ōrau i te tau 2018. Kua whakamarietia ngā kaiwhakahau e ngā whāinga, ā, kua whiwhi i te kōrero pai a ngā pāpāho, engari e ai ki a NAPCOR, kāore i tino neke haere ngā reiti hangarua pounamu PET, he pikinga paku mai i te 24.6% i te tau 2007 ki te 29.1% i te tau 2010 ki te 26.6% i te tau 2020. "Ko tētahi o ngā mea e pai ana rātou ki te hangarua ko ngā panuitanga pāpāho," te kī a Susan Collins, te kaiwhakahaere o te Container Recycling Institute.
I roto i tētahi kōrero tuhituhi, i kī ngā āpiha o Coca-Cola ko tā rātou hapa tuatahi "e homai ana he whai wāhitanga ki a mātou ki te ako" ā, kei a rātou te māia ki te whakatutuki i ngā whāinga ā meake nei. Kei te whakahaere inaianei tā rātou tīma hoko i tētahi "hui mahere" hei tātari i te tuku o te ao o te PET hangarua, e ai ki a rātou ka āwhina i a rātou ki te mārama ki ngā here me te whakawhanake i tētahi mahere. Kāore a PepsiCo i whakautu i ngā pātai mō āna kupu whakaari kāore anō kia tutuki i mua, engari i kī ngā āpiha i roto i tētahi kōrero tuhituhi ka "haere tonu ki te akiaki i te auahatanga i roto i te takai me te tautoko i ngā kaupapa here atamai e akiaki ana i te porowhita me te whakaiti i te para."
Te āhua nei ka wetekina te whakakeke tekau tau te roa i roto i te umanga inu i te tau 2019. I te mea kei te whakatakoto ngā kamupene inu ngāwari i ngā whāinga āhuarangi nui haere, kāore e taea te wareware i ngā tukunga mai i tā rātou kai nui o te kirihou hou. I roto i tētahi kōrero ki The New York Times i taua tau, i tohu a American Beverages mō te wā tuatahi tera pea e pai ki te tautoko i tētahi kaupapa here o te whakatakoto moni tāpui ki runga i ngā ipu.
I muri i ētahi marama, ka rua ngā kōrero a Katherine Lugar, te Tumu Whakahaere o American Beverages, i tētahi huihuinga umanga tākai, me te kī kua mutu te huarahi whawhai a te umanga ki aua ture. "Ka rongo koe i ngā reo rerekē mai i tā mātou umanga," tana oati. Ahakoa i whakahē rātou i ngā pire whakapōtae i mua, i whakamārama ia, "kāore koe e rongo i a mātou 'kāo' ināianei." Ka whakatakoto ngā kamupene inu i ngā 'whāinga māia' hei whakaiti i ō rātou tapuwae taiao, me hangarua e rātou ētahi atu pounamu. "Me whakatakoto ngā mea katoa ki runga i te tēpu," tana kī.
Me te mea nei hei whakanui i te huarahi hou, i huihui tahi ngā kaiwhakahaere o Coca-Cola, Pepsi, Dr. Pepper me American Beverage i runga i tētahi atamira i hangaia e te haki o Amerika i te marama o Oketopa 2019. I reira i panuitia ai e rātou tētahi "mahi hou" e kiia nei ko "Every Bottle" te ingoa. I oati ngā kamupene ki te $100 miriona i roto i te tekau tau e whai ake nei hei whakapai ake i ngā pūnaha hangarua hapori puta noa i te US. Ka taurite te moni ki tētahi atu $300 miriona mai i ngā kaipupuri moni o waho me te pūtea a te kāwanatanga. Mā tēnei tautoko "tata ki te hawhe piriona" USD" ka piki ake te hangarua PET mā te 80 miriona pauna ia tau, ā, ka āwhina i ēnei kamupene ki te whakaiti i tā rātou whakamahinga o te kirihou tauhou.
I tukuna e American Beverage tētahi pānuitanga pouaka whakaata e whakaatu ana i ētahi kaimahi hihiko e toru e mau ana i ngā kākahu Coca-Cola, Pepsi me Dr. Pepper e tū ana i roto i tētahi pāka matomato e karapotia ana e ngā rarauhe me ngā putiputi. "He mea hanga ā mātou pounamu hei hanga anō," te kī a te kaimahi Pepsi e menemene ana, me te tāpiri atu ko tana reo e whakamahara ana i te karere roa o te umanga mō te kawenga ki ngā kiritaki: "Tena koa āwhina mai kia whakahokia mai ia pounamu." Ko te pānuitanga 30-hekona te roa, i puta i mua i te Super Bowl o te tau kua hipa, kua puta mai i te pouaka whakaata ā-motu i te 1,500 ngā wā, ā, tata ki te $5 miriona te utu, e ai ki a iSpot.tv, he kamupene ine pānuitanga pouaka whakaata.
Ahakoa te rerekētanga o ngā kōrero i roto i te umanga, he iti noa iho ngā mahi kua mahia hei whakanui ake i te nui o te kirihou hangarua. Hei tauira, tata ki te $7.9 miriona noa iho ngā nama me ngā takoha kua tohaina e te umanga tae noa mai ki tēnei wā, e ai ki tētahi tātaritanga a Bloomberg Green i uru atu ai ngā uiuinga ki te nuinga o ngā kaiwhiwhi.
He pono, he nui te hiahia o te nuinga o ēnei kaiwhiwhi ki ngā pūtea. I hoatu e te kaupapa he putea $166,000 ki Big Bear, California, 100 maero ki te rawhiti o Los Angeles, ā, i āwhina i a ia ki te utu i te hauwhā o te utu mō te whakapai ake i ngā whare 12,000 ki ngā waka hangarua nui ake. I roto i ngā whare e whakamahi ana i ēnei kaata nui ake, kua piki ake ngā reiti hangarua tata ki te 50 ōrau, e ai ki a Jon Zamorano, te kaiwhakahaere para totoka o Big Bear. "He tino āwhina," tana kī.
Me i tohatohahia e ngā kamupene inu ngāwari te $100 miriona i roto i ngā tau tekau, kua $27 miriona te moni kua tohatohahia e rātou i tēnei wā. Engari, ko te $7.9 miriona he rite ki ngā hua katoa o ngā kamupene inu ngāwari e toru i roto i ngā haora e toru.
Ahakoa ka tutuki i te kaupapa tana whāinga ki te hangarua i te 80 miriona pauna o te PET ia tau, ka piki ake te tere hangarua o te US mā te neke atu i te kotahi ōrau. "Ki te hiahia rātou ki te whakahoki mai i ia pounamu, me whakatakoto he moni tāpui mō ia pounamu," te kī a Judith Enck o Beyond Plastics.
Engari kei te raru tonu te umanga inu i te nuinga o ngā pire pounamu, ahakoa kua kīia tata nei kei te tuwhera ki ēnei otinga. Mai i te whaikōrero a Lugar i ngā tau e rua me te hawhe ki muri, kua whakaroa te umanga i ngā tono i roto i ngā kawanatanga tae atu ki a Illinois, New York me Massachusetts. I te tau kua hipa, i tuhi tētahi kaitautoko umanga inu i roto i ngā kaihanga ture o Rhode Island e whakaaro ana ki tētahi pire pēnei, ko te nuinga o ngā pire pounamu "kāore e taea te kī he angitu i runga i ō rātou pānga ki te taiao." (He whakahē ruarua tēnei, nā te mea ka whakahokia mai ngā pounamu me te moni tāpui neke atu i te toru ngā wā i te nuinga o te wā i ērā kāore he moni tāpui.)
I tētahi atu whakahē i te tau kua hipa, i whakahē tētahi kaitautoko o te umanga inu o Massachusetts i tētahi whakaaro kia whakapiki ake i te moni tāpui a te kawanatanga mai i te 5 hēneti (kāore anō kia rerekē mai i tōna tīmatanga 40 tau ki muri) ki te kotahi hēneti. Kua whakatūpato ngā kaitautoko ka raru te moni tāpui nui pēnei nā te mea he iti ake ngā moni tāpui a ngā whenua tata. Mā te rerekētanga ka akiaki i ngā kaihoko ki te whiti i te rohe ki te hoko i ā rātou inu, ka puta he "pānga nui ki ngā hoko" mō ngā kaihanga pounamu i Massachusetts. (Kāore i te whakahuatia kua āwhina te umanga inu ki te waihanga i tēnei āputa pea mā te whawhai ki ngā tono rite mai i ēnei hoa tata.)
E tautoko ana a Dermody o American Beverages i te ahunga whakamua o te umanga. I tana kōrero mō te kaupapa Every Bottle Back, i mea ia, "Ko te whakapaunga $100 miriona he mea e tino whakahīhī ana mātou." I tāpiri atu ia kua whakapaua kētia e rātou ki ētahi atu tāone kāore anō kia panuitia, nā te mea ka roa pea te wā ki te whakaoti i aua whakaaetanga. "I ētahi wā me peke koe i roto i te maha o ngā porowhita i roto i ēnei kaupapa," te kī a DeMaudie. Ina whakaurua ēnei kaiwhiwhi kāore anō kia panuitia, kua whakapaua e rātou te tapeke o te $14.3 miriona ki te 22 kaupapa tae noa ki tēnei wā, e ai ki a ia.
I taua wā anō, e ai ki tā Dermody, kāore te umanga e tautoko noa i tētahi pūnaha tāpui; me hoahoa pai, me hoahoa hoki ki ngā kaihoko. "Kāore mātou e whakahē ana ki te utu i tētahi utu mō ā mātou pounamu me ngā kēne hei putea i tētahi pūnaha whai hua," tana kī. "Engari me haere te moni ki tētahi pūnaha e mahi ana i te huarahi e hiahia ana te katoa kia eke ki tētahi reiti whakaora tino teitei."
Ko tētahi tauira e whakahuatia pinepinetia ana e Dermody me ētahi atu i roto i te umanga ko te kaupapa tāpui moni a Oregon, kua tino rerekē mai i tōna tīmatanga i te haurua rautau ki muri i waenga i te whakahē a te umanga inu. Inaianei kua utua, kua whakahaerehia hoki te kaupapa e ngā kaituku inu—e kī ana a American Beverage e tautoko ana i te huarahi—ā, kua eke ki te reiti whakaora tata ki te 90 ōrau, tata ki te mea pai rawa atu o te motu.
Engari ko tētahi take nui mō te tere whakaora teitei o Oregon ko te moni tāpui 10-hēneti a te kaupapa, e ōrite ana ki a Michigan mō te moni tāpui nui rawa atu o te motu. Kāore anō a American Beverage kia tautoko i ngā whakaaro ki te waihanga moni tāpui 10-hēneti i ētahi atu wāhi, tae atu ki tētahi i whakatauirahia i muri i tētahi pūnaha e pai ana ki te umanga.
Hei tauira, ko te pire whakapōtae pounamu a te kawanatanga kei roto i te Ture "Get Out of Plastic", i whakatakotoria e te Māngai o California, a Alan Lowenthal, me te Kaitōrangapū o Oregon, a Jeff Merkley. E whai whakahīhī ana te ture i te tauira a Oregon, tae atu ki te moni tāpui 10-hēneti mō ngā pounamu, me te tuku i ngā pakihi tūmataiti ki te whakahaere i te pūnaha kohikohinga. Ahakoa i kī a Dermody kei te whakapā atu te umanga inu ki ngā kaihanga ture, kāore i tautoko i te kaupapa.
Mō te hunga torutoru e hangarua ana i ngā pounamu PET tawhito hei mea hou, koinei te otinga mārama. I kī a David Duke o Planet Earth ko te moni tāpui 10 hēneti mō ia pounamu ka tata ki te toru te nui o ngā ipu e hangarua ana. Mā te pikinga nui o te kirihou hangarua ka akiaki i ētahi atu whare hangarua kia utua, kia hangaia hoki. Ka hangaia e ēnei wheketere he pounamu e tino hiahiatia ana, he mea hanga mai i te kirihou hangarua – ka taea ai e ngā kamupene inu nunui te whakaiti i ō rātou tapuwae waro.
"Ehara i te mea uaua," te kī a David Duke, i a ia e hikoi ana i te papa o tētahi whare hangarua whānui i waho o Los Angeles. "Me whakarite e koe te uara ki ēnei ipu."